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Chen intervention, the dom  estic industry from the Han storm?
Hou-bin
bid farewell to the location of the Gome Chairman of the Board, many people think that Chen the Diminshing stop to retired unexpectedly he began to toss, the first inves tment project is the Wing-lok, the old unit beam as the founder of the   
10 years Yongle bigger, sold Huang Guangyu; sit on t  he throne of the country the United States Chairman of the B  rd to initiate the to leave the country the United States, public disclosure of the financial black hole of the old club in the United States. Chen Xiao's life resume is always to leave the Only, this does not prevent his new business plan, Chen Xiao, a rich and pow  erful shot on the extraordinary, and just this year, he opened a 6-7 home nest Industrial chain in Shanghai.
However, the money of the weal  thy Chen and Chen Xiao, the original founder of the Wing-lok, the pauper, no longer the same person, in the face is not the same environment. In 1996, Chen opened in Shanghai Yongle Home Appliances Supermarket, Meikailong also curled u  p in Changzhou, Jiangsu corner of IKEA to wait two years before entering China, actually the home after three years will have to, as to from Rite in Taiwan, China, even more after eight years. These enterprises are now his opponents, even if Meikailong do furniture, building materials, Chen selected h  ousehold goods, jewelry coincidence degree, but the Easyhome are goods brands, Ikea started by home accessories, Rite all over the country store has made to become synonymous with home accessories, as well as to seize the high-end department stores, based on low-end commodity market as well as high, medium and low-take-all where customers Eslite l  ike online shopping malls, and both are Chen in front of the The Yongle almost no competitors name nest is facing strong opponents like clouds.
Chen did not care what opponents. But domestic industry is not the home appliance industry, household consumption and consumer appliances is not the same child. Household appliances no matter how hard are standardized products, the brand concentration is r  elatively high, it does not matter who buy on the fight a price; household goods, the brand did not form, the materials vary widely, silk, linen, cotton, the price The big difference, up to select always EYE; brand concentration, will not be able to supply appliances as control, it can not be right to speak in front of the manufacturers.   
Chen would like to rapidly expand in the home industry, the cloning of home appliances is sure not, the creation of a new model is valid need to be tested. In this sense, Chen involved in the domestic industry, but this industry is the addition of a Stock W  atch for the market is large enough, very immature domestic industry is able to accommodate a single country the United States are able to withstand people as a spoiler, not to mention the huge home industry?