In the mid 1980s the Nike shoe business came out with quite a few new shoe designs, most especially produced for the sports market that had often supported Nike so effectively. Along with new styles, throughout this period Nike negotiated a contract with Michal Jordan, a well-known, and highly well known, basketball player. Over the next two decades Nike would carry on a line of Jordan shoes in a variety of styles, even immediately after Jordan's retirement from pro basketball.

The two main attributes that set Nike Air Jordan shoes apart from other sneakers were inside the design in the shoe itself, and in the logos printed on the shoes. The
earliest shoes, released in 1985, were a leather base in both high top rated and low top rated varieties. They were the very first shoes to carry the winged basketball that would come to become known as one of two Nike Air Jordan standard logos. This logo would appear on three versions of Nike Air Jordan Shoes, printed on either the side close to the ankle or on the tongue from the shoe. When the fourth version was introduced in 1987 the logo was changed to what was dubbed the 'jumpman' a picture of a basketball player going up for a slam-dunk. This logo appeared on many areas based on the unique shoe. Sides, tongue and sole had been all fair game for logo placement and also the jumpman appeared on all.

The most exceptional feature from the Air Jordan line although was within the Nike Air technology. This allowed for a design that brought additional air into the sole with the shoe, creating a better cushion for the foot with the wearer. All the Air Jordan shoes had this technologies, however it became a great deal far more visible inside the later lines. In these designs a squeezable shoe 'pump' was installed in to the tongue on the shoe. By pressing the pump a client could change the firmness from the fit on the shoe, adjusting this for private preference and maximum comfort.

Currently many best of your industry shoe stores sell the Nike Air Jordan shoe lines at total retail costs, leaving wholesale Nike Air Jordan for outlet shops, costs ranging from $70 to more than $300, averaging out about $100.

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